SWOT analyze
Strengths
- Our internet café can offer food (cup-cake, pizza) and drink (coffee, soft drink, juice) when customers feel hungry and thirsty;
- People can order these thing via the computer they are using or by SMS before arriving;
- Furthermore, air-conditioning is available in our café, so no matter what the weather is, you still can surf the internet in our internet café comfortably, and it can attract people;
- In our internet café, you can enjoy the high speed internet, people can download document faster, and gamers can play video-games without a lag;
- For convenience, customers can print and fax documents;
- Our internet café will have a VIP room so that we can attract people who want to do something together (like businessman, students) without being noisy, and the VIP room will have additional equipment like a projector, customers will have a privacy space, and we will accept booking, otherwise, everyone can use the VIP room if no one has booked this room.
- The scale of internet café is small, the café only permits 30 customers at the same time; so therefore, you can call or text us to book a computer in advance;
- The target audience is limited and so it will affect the development of our café, (most of the people who are likely to go to the internet café are gamers) so our internet café has VIP rooms, it can cater to students, workers and gamers whom want a private space to converse and therefore allow for an expansion of the target market;
- The cost of computers, printers, fax machines and other equipment will be high fixed costs, and it cannot be avoided.
- The opening time is limited, because the shopping center will only permit the shop to be open from 8:00am to 8:00pm, and it cannot be mitigated, either.
- Our internet café is located within the shopping center, a central location in Joondalup with a high population flow rate consisting of people shopping, interacting, eating, and relaxing, which will favour our business by increasing the odds of attracting potential visitors;
- The internet café can function as a relaxing location for shoppers to rest and converse or surf the internet after they have finished purchasing items from other shops
- The shopping centre is located directly next to a train station, bus port, and ample parking. The convenience of transport will encourage a greater market for our business;
- Our internet café will collaborate with other businesses such as JB-HiFi, Officeworks and EB Games. These businesses can offer us their products (such as videogames and software, and we would host Officeworks equipment for people to use for printing and other uses) for customers to trial at our internet café and in return, these businesses will advertise our internet café;
- If people think such software or games are satisfactory, they can buy these products directly through our café, EB games or JB-HiFi will increase their sales and repay our business by endorsing it, and we can sell some interesting from products from our café, a win-win collaboration;
- The absence of official competition is a big opportunity; we will be the only business offering an internet café in one of the largest social hubs of Joondalup.
- Nowadays, more and more people have had laptop and smart phone which can access the internet. Therefore, we will offer Free Wi-Fi for customers who can drink coffee and have a rest in our café, and there are other services which can attract customers, such as the VIP room which will allow customers to privately hold meetings gaming competitions, etc., and the trialing of new software/games;
- Internet security is also a big problem, because people will think the internet café is a public place, with each computer being used by several different people. They may be afraid that their privacy information (passcode, personal information, address, mobile phone number, etc.) will be stolen by hackers. To prevent this, all of computers in our internet café will be installed with antivirus programs and we will scan the computers for viruses regularly.
- Many people prefer to surf the internet in the privacy of their own home in a quiet environment, which could threaten the business due to the public nature of internet cafes. People’s preference of surfing internet is an important factor that threats the business, many people prefer to surf internet in their home. To appeal to these particular types of people, the VIP room is available for people to book and if the room is not reserved, all the customers can use it but they will be asked to converse quietly (gamers, film watchers and music listeners in any part of the internet café must wear headphones or earphones at all times, with standard fees applying for use of business headphones);
- Updating software and hardware will cost a lot of money. That is why we want to collaborate with stores which sell us our software, the cost will be reduced when they offer some new products to our internet café, and we can advertise their new products. People will be attracted by something new and so that we can increase our profits; if people think the software is useful or the game is interesting, they will buy it so that the stores which sell the software can also increase their sales of new products.