The Allied Businesses we will be working with as a part of our Promotional Campaign
- Games Workshop
- Officeworks
- EB Games (Cross advertising: we can do a deal with them where we allow people to trial games and the winner of final tournaments win the Limited Edition/Special Edition of the game)
- Coles, IGA, Woolworths (here we can appeal to the 30+ market)
- The Library
- University and TAFE campus student notice boards (appeal directly to the students)
Costs
* Primary costs will involve encouraging other businesses (such as EB Games handing out pamphlets and places displaying posters) to promote our own, paying to advertise on the radio, renting billboard spaces, and in magazines, etc.
* Secondary costs will include tasks such as printing out posters, pamphlets, brochures, hiring teenage mascots, establishing an official website, our own deficits due to promotional discounts and et cetera.
* Secondary costs will include tasks such as printing out posters, pamphlets, brochures, hiring teenage mascots, establishing an official website, our own deficits due to promotional discounts and et cetera.
Promotional Campaign Timeline
On advice of Peter Ling, author of Integrated Marketing Communications, we will advertise our business strategically in steps aimed at generating interest and communicating information about it over a period of six to eight months.
Step 1: Over the first few months, we will use a teaser campaign to generate awareness of the business amongst 90% of our target audience. This will involve:
Step 1: Over the first few months, we will use a teaser campaign to generate awareness of the business amongst 90% of our target audience. This will involve:
- Employing teenagers to act as mascots, who will walk along shopping districts and paths well in view of roads and motorways whilst carrying a cardboard advertisement of our business or possibly have them dress up in a tea-cupcake custom outfit for visual appeal.
- Advertise in magazines, newspapers, and short radio segments.
- Display posters within allied business shops, on billboards, atop car roof, etc.
- Allied businesses can hand out pamphlets advertising businesses with their products.
- Post out descriptive pamphlets and brochures that display times, menus, offers, and other business features.
- Ensure that descriptive posters are displayed around the business location in Lakeside and throughout the suburb of Joondalup.
- If possible, advertise in the kiosk situated in the Joondalup train station to alert commuters.
- Advertising special offers and deals, competitions with prizes, vouchers
- Reinforce knowledge about the classes offered by the business, flexibility of the staff, and additional features provided such as the binder, photocopier, printer, laminator, etc.
- Release website to the public and create sub-sites on mediums such as Facebook, Tumbler, Twitter, etc.
- Gradually wean off of offers and deals but keep the competitions and vouchers
- Continue to display a smaller number of posters
- Reduce allied-business promotions but still keep a small percentage (to save costs)