Mind map
Overview
Our business concept is called “Lakeside net cafe"; we plan to locate it in the Lakeside shopping centre in Joondalup, Perth WA .This place is located 23km from Perth CBD and is one of the most affluent in Western Australia, providing a central hub for people of educational, professional and recreational backgrounds. We have chosen Joondalup as the business location for its popularity as a daily destination of Perth citizens and tourists. We would like to open our business for everyone, especially those aged 14 to 40, due to the fact there are a range of age groups throughout the Joondalup region and a blend of students and adults often frequent the shopping centre. We shall provide food and refreshments to customers using our computers. Our business is a small non-licensed (non-alcoholic) venue, and it will accomodate approximately 20 to 30 people. We have not identified any immediate competition within the region, excluding wireless internet devices which seem to be our primary concern regarding the viability of establishing an internet cafe. In light of this, we are capitalising on the cafe aspect of our business by allowing customers to utilise our internet cafe as a meeting place where they can socialise and work whilst eating (customers can also reheat their hot beverages and food in the microwave), and enjoying beverages such as tea and coffee (and soft drinks).
As a part of our promotional campaign, we will work with other companies such as JB Hi-Fi and Officeworks to promote their products in return for their promotion of our company. Additionally, we will provide a VIP room that customers can book prior to arriving at the internet cafe, this special room will provide items such as a projector, an additional printer and scanner. The VIP room can be used for instigating meetings (which may be favourable to students, employees in a business meetings, etc.) or a private space for friends to gather and use the internet for entertainment purposes (including watching films, playing videogames, and so on). People playing videogames, listening to music or watching videos whom are NOT in the VIP room must wear a headset at all times (a small fee applies, unless they provide their own). Our business will provide classes on basic computing skills as well as tutorials on more advanced software programs such as Photoshop and information sessions on improving curriculum vitae writing. CD/DVD burnering, printers, lamintors, binding, photocopying and faxing services are all available within the cafe at the leisure of the paying customer. Customers will also have the option to preorder food, coffees, and even reserve computers via SMS text.
Lastly, we are capitalising on the social aspect of the internet cafe. Our business is open every day from 8:00am to 8:00pm (excluding Sundays, when we are only open 11:00am to 5:00pm) to allow people to utilise the cafe as a social hub for (for both recreational and professional purposes) to meet, convene, instigate parties (VIP room only) and enjoy meals whilst relaxing. Normally, people do not have the opportunity to use the internet for the purpose of socialising or working whilst eating and sitting in a comfortable and relaxed environment unless they are doing in their own home. The Lakeside Netcafe provides such a service to customers, bringing the social pleasure of the internet back into the internet cafe business.
As a part of our promotional campaign, we will work with other companies such as JB Hi-Fi and Officeworks to promote their products in return for their promotion of our company. Additionally, we will provide a VIP room that customers can book prior to arriving at the internet cafe, this special room will provide items such as a projector, an additional printer and scanner. The VIP room can be used for instigating meetings (which may be favourable to students, employees in a business meetings, etc.) or a private space for friends to gather and use the internet for entertainment purposes (including watching films, playing videogames, and so on). People playing videogames, listening to music or watching videos whom are NOT in the VIP room must wear a headset at all times (a small fee applies, unless they provide their own). Our business will provide classes on basic computing skills as well as tutorials on more advanced software programs such as Photoshop and information sessions on improving curriculum vitae writing. CD/DVD burnering, printers, lamintors, binding, photocopying and faxing services are all available within the cafe at the leisure of the paying customer. Customers will also have the option to preorder food, coffees, and even reserve computers via SMS text.
Lastly, we are capitalising on the social aspect of the internet cafe. Our business is open every day from 8:00am to 8:00pm (excluding Sundays, when we are only open 11:00am to 5:00pm) to allow people to utilise the cafe as a social hub for (for both recreational and professional purposes) to meet, convene, instigate parties (VIP room only) and enjoy meals whilst relaxing. Normally, people do not have the opportunity to use the internet for the purpose of socialising or working whilst eating and sitting in a comfortable and relaxed environment unless they are doing in their own home. The Lakeside Netcafe provides such a service to customers, bringing the social pleasure of the internet back into the internet cafe business.