diferentiation of age groups within joonadlup population
This chart shows the differentiation of age groups in Joondalup. As displayed in the chart, most of people are 0-54, we used the weighted average to calculate the mean from 2005-2009; the means of age are between 33-35. Therefore, most of the people will be included in this interval, which is why our main target customers are between 14-40. The variation of the mean is just 0.126, it very small, which means that the age range will not change dramatically in the future, and our target market will be stable.
differentiation of nationalities within joondalup population
This pie chart shows the differentiation of nationalities in Joondalup. Most of the people (63%) were born in Australia, 37% come from other countries, 22% are European and 15% are from continents such as Asia. Our main target market includes anyone who can speak English, which, nowadays, includes an increasing number of people from various cultures. This chart demonstrates the presence of our target market in the Joondalup region.
internet cafe dispersion in joondalup
This map from Whereis.com (2012) depicts a dispersion of a least five internet cafes in the Joondalup region, indicating that our competition is small but that there is not a large market for internet cafes.
internet cafe dispersion in central perth region
This second map from Whereis.com (2012) depicts a dispersion of at least 28 internet cafes within central Perth and identifies a strong market for internet cafes and indicates that these businesses have been capable of innovating to attract customers despite the growing use of mobile wireless internet technology in handheld devices. Unfortunately, most of these internet cafes attract their market from tourists and/or are attached to backpacker hostels, whilst our primary target market mainly includes people already living in Perth.
survey taken of inernet cafe usage
This survey depicting internet café usage shows that 88.8% of the sample HAS used an internet café which would indicate that there is at least a small market for internet cafes..
survey of frequency of internet cafe usage
However, the second survey depicting the frequency of internet café usage from a different sample shows that out of 68 people, 69.12% have never used an internet café, only 17.64% have used one once, only 13.23% has used a café more than once, and none use an internet café regularly. This survey indicates that we will have to strategize and innovate in our business in order to attract those who do not normally use an internet café.
australian bureau of statistics graphical depiction of internet access
- why businesses are using the internet
ABS Graphical Depiction of Subscribers by Connection Type (ISPs with more than 1000 subscribers)
This chart shows that, over time, the preference for mobile and fixed wireless as a connection type has grown, with an increase of almost 40% in the last five years. This indicates a future trend of increasing popularity in wireless internet as opposed to dial-up or non-wireless internet which is why we will offer Wi-Fi as an option in our internet café. The DSL (Digital Subscriber Line) has been depicted as the main connection type from 2006 to 2011, so this type would be the main connection type of our internet café because it is faster and more stable.
types pf internet connectivity within perth
This chart illustrate that most of area in Perth can access the internet, and that less than 20% of the depicted sample do not internet connectivity.
bandwidth usage trends of people within perth
This last chart shows that people living in Perth typically download files from websites such as Fileserve, Youtube and Dropbox. Henceforth, our internet café will focus on these websites and create a hot link for these websites. Furthermore, we will use internet technology to improve the speed of downloading for when customer download from these websites.
Threats to internet cafes
Our closest 'competition" closed down in 2011. It appears that the council forced them to close, labelling the business as "disruptive" which many of the former members strongly dispute. Additionally, factors such as being located close to residential properties, near the nightclubs in Joondalup where disruptive patrons would frequently stumble out of to harass the cafe, and restricted opening hours as well as low income proved detrimental to the business.